Stability Wins Seasons.
We select athletes who protect availability, control stress, and lead scientific performance.
Built with Ironmind & Nitto Denko.
20 Founding Athletes.
Measurable stability. Not motivation.
APPLY 2026 GRITGAME COHORTCurrent Ambassadors
Edgar Lau
Global Brand Ambassador
Edgar Lau is a Hong Kong-born professional GT driver, high-performance coach, and event director. His journey from mastering Gran Turismo as a gamer to earning a place in Nissan Japan's driver development program mirrors the 2023 film Gran Turismo—except his story is real. He has competed on circuits including Le Mans, Dubai, and Thunderhill, while also completing IRONMAN triathlons to sharpen his mental fitness.
Learn more about Edgar
Richard White
Global Brand Ambassador
Richard White is a professional ultra-endurance athlete in UK, and diversity champion who has dedicated his career to exploring the boundaries of human physical and mental capacity. Through years of training, competition, and self-discovery, he has developed a deep understanding of the psychological factors that separate good athletes from great ones, while championing inclusivity and representation in endurance sports.
Learn more about RichardWhat Is the GritGame Ambassador Program?
This is not influencer marketing. It's performance representation.
Backed by Ironmind's readiness infrastructure and developed with Nitto Denko's innovation expertise.
We partner with athletes and performance leaders who believe discipline is measurable — and that availability is the real competitive edge.
As a GritGame Ambassador, you:
- Represent a scientific approach to stress management and recovery
- Contribute to the evolution of readiness intelligence
- Set a standard for long-season stability
- Help shift sport from hype to structure
Selection is merit-based. Not everyone qualifies.
Who We're Looking For
Elite Athletes
- Competing at professional, collegiate, or international levels
- Passionate about performance optimization and recovery
- Active on social media or within their sport community
- Interested in sports technology and data-driven training
Coaches & Performance Staff
- Working with competitive teams or individual athletes
- Focused on readiness, load management, and injury prevention
- Engaged in the performance science community
- Advocates for evidence-based decision-making
What Ambassadors Do
Share Your Experience
Post about your journey with GritGame on social media, blogs, or podcasts. Show how readiness intelligence fits into your training, recovery, and competition preparation.
Connect Your Network
Introduce GritGame to teammates, coaches, performance staff, and organizations who could benefit from real-time readiness insights.
Provide Feedback
Work directly with our product team to test features, validate use cases, and ensure GritGame meets the real-world needs of athletes and coaches.
Represent at Events
Attend competitions, conferences, and community events as a GritGame representative, sharing insights on performance readiness and technology.
What You Get
Early Access
Be the first to test new features, integrations, and product updates before they're publicly released.
Exclusive Gear
Receive GritGame-branded apparel, equipment, and promotional materials to represent the brand.
Platform Access
Complimentary access to GritGame's readiness platform for you and your team.
Referral Incentives
Earn rewards for successful referrals and partnerships you help facilitate.
Community Network
Join a global network of elite athletes, coaches, and performance professionals.
Content Collaboration
Co-create content, case studies, and educational materials with our marketing team.
2026 GritGame Ambassador
Join the 2026 GritGame Cohort. Limited to 20 ambassadors who compete under pressure and want earlier visibility into stress, load, and readiness.
Applications close March 31, 2026
Questions? Email us at [email protected]